Online Search Engines News 05/08/2013 07:00 AM Judging the Quality of a Link The Google Penguin update has site owners running scared from link building. But just because Google is cracking down on webspam that doesn’t mean you can afford to abandon your link building campaign; you just have to be smarter about it. And getting smarter about your link building means making sure you are only building [...] The post Judging the Quality of a Link appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 04/17/2013 08:00 AM Are Your Priority Keyword Choices Ruining Your SEO? A former B2B SEO client of mine was adamant that the only thing they really cared about when it came to SEO was getting on page 1 and improving visitors from a short list of priority keywords (about 15 or so of them). While there is nothing wrong with prioritizing your keywords, it’s practically impossible [...] The post Are Your Priority Keyword Choices Ruining Your SEO? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 04/17/2013 03:00 AM Evergreen Content 101: What Small Businesses Need to Know This is a guest post by Amanda DiSilvestro of HigherVisibility. The term “evergreen content” has been around the Internet for quite some time; however many businesses still don’t stop to consider how it works. It’s not only important for businesses to understand what evergreen content is, but it’s important to understand why it matters and [...] The post Evergreen Content 101: What Small Businesses Need to Know appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 03/27/2013 07:00 AM Don’t Copy the Competition’s SEO One of the most frustrating (and frequent) comments I hear from my SEO clients is “Well, the completion is doing it so why can’t we?” “It” can be any one of a number of black hat SEO tactics including link schemes, keyword stuffing, buying links, article spinning and so forth. As a business owner myself [...] The post Don’t Copy the Competition’s SEO appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 03/13/2013 07:30 AM Easy Win Links You Might Be Missing Site owners are always on the lookout for “easy wins” when it comes to link building—minimal investment for maximum output. You’ll quickly find that truly valuable easy win links are few and far between, especially once you’ve been at it for a while, but that doesn’t mean you aren’t sitting on a potential goldmine of [...] The post Easy Win Links You Might Be Missing appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 03/13/2013 03:00 AM How To Get Your Social Accounts Top Search Results This is a guest post by Amanda DiSilvestro of HigherVisibility. Social media is no doubt a great way to improve engagement and visibility in your niche, but most of the advice that businesses are given assumes that new people will be able to find these accounts. While putting a “follow us” button on your company [...] The post How To Get Your Social Accounts Top Search Results appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 02/27/2013 06:00 AM Are You Thinking Like Your Target Audience? When it comes to keyword research one of the most important things to factor into your process is user intent. Two people could search for very different things and use the exact same search query. For instance, if I were to search for “apple” am I looking to buy a new computer or do I [...] The post Are You Thinking Like Your Target Audience? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 02/27/2013 02:00 AM Steps to Make Sure Your SEO Doesn’t Disappear When Re-Designing Your Website This is a guest post from Amanda DiSilvestro of HigherVisibility Optimizing your website takes a lot of time and energy, so it’s important that you don’t let all of these efforts go to waste when it comes time to revamp the layout and design of your site. Just because you want things to look nicer [...] The post Steps to Make Sure Your SEO Doesn’t Disappear When Re-Designing Your Website appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 02/13/2013 06:00 AM SEO Can Be Frustrating But Don’t Give Up Hope! As a small business owner I am responsible (with the help of the Brick Marketing team) for creating, executing and maintaining my own SEO campaign—so I understand firsthand how frustrating the SEO process can be. Yes, SEO can be incredibly frustrating and a little confusing if you don’t fully understand what you’re getting yourself into [...] The post SEO Can Be Frustrating But Don’t Give Up Hope! appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 01/30/2013 06:00 AM Is Your SEO Agency Being Completely Transparent with You? In my opinion, the best SEO agencies should strive to be as transparent as possible with their clients. After all, your SEO agency should be as invested in the long term success of your website as you are! A good agency-client relationship needs to be built on trust and mutual understanding and it’s incredibly hard [...] The post Is Your SEO Agency Being Completely Transparent with You? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 01/30/2013 02:00 AM Twitter Might Add Different Buttons: Does Twitter Really Need Another Change? The following is a guest post by Amanda DiSilvestro of Higher Visibility One of the things that make Twitter so appealing is the fact that it’s easy to use. There aren’t too many choices when it comes to Twitter, and it is synced up with many websites and different tools to help make sure you [...] The post Twitter Might Add Different Buttons: Does Twitter Really Need Another Change? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 01/16/2013 06:00 AM Take More Initiative with Your Link Building! A common misconception I see with a lot of site owners is that they feel that once they’ve outsourced their SEO (hopefully to a white hat SEO firm) they can just wash their hands of link building completely. After all, that’s what they hired the SEO company to do, right? Well, yes and no. A [...] The post Take More Initiative with Your Link Building! appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 01/02/2013 06:00 AM Is Your Keyword List Too Long to Succeed? One of the most important things to remember when doing your keyword research is to make sure you are targeting keywords that your audience is actually using, not just what you think is the best fit. For instance, if someone was interested in learning a programming language like Java how might they search? Keyword phrases [...] The post Is Your Keyword List Too Long to Succeed? appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 01/02/2013 02:00 AM Online Marketing 2013 Glossary: Key Terms in the Industry This is a guest post by Amanda DiSilvestro of HigherVisibility. The New Year can be stressful for new businesses because it’s a time to look back and improve—analyze different numbers, gather different data, and create new strategies. However, it’s also important that businesses consider what will be changing this New Year and what will be [...] The post Online Marketing 2013 Glossary: Key Terms in the Industry appeared first on SEO Journal by Nick Stamoulis of Brick Marketing. 12/26/2012 06:00 AM How to Find Content Marketing Opportunities In my opinion, content marketing is what propels your SEO campaign forward. Onsite SEO and traditional link building are still incredibly important, but without a strong content marketing campaign chances are your SEO will stagnant in time. Finding new content marketing opportunities is key to keeping your content marketing campaign moving forward. Here are 5 [...] The post How to Find Content Marketing Opportunities appeared first on SEO Journal by Nick Stamoulis of Brick Marketing.

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