Wednesday, November 20, 2002 Issue: #009 ISSN 1539-056X (c) Copyright 2002 - http://flashmarketing.com Editor: Flash _________________________________________________________________ The FlashMarketing Newsletter(tm) ~Simple Steps to Success~ Marketing Online Since 1997 _________________________________________________________________ Hello, Your subscribed email address is: you@yourdomain.com This publication is *never* sent unsolicited. If you are reading this, it is because you've subscribed or someone has forwarded it to you. Please do *not* reply to unsubscribe. To subscribe: subscribe@flashmarketing.com To be removed: unsubscribe@flashmarketing.com You can also use the form at: http://flashmarketing.com/newsletter/ Please *FORWARD* this whole newsletter to your associates. _________________________________________________________________ "The future depends on what we do in the present." - Mahatma Gandhi _________________________________________________________________ Contents _________________________________________________________________ 1. Editor's Notes 2. Feature Article - Going Long--Determining the Appropriate Length for Your Web Copy 3. Announcing - Website design and hosting 4. Doctor's Advice - Get Referral Businesses 5. Useful Links _____________________________ 1- Editor's Notes _____________________________ Thank you for subscribing to this newsletter. If you didn't get up to speed on you search engine placement in time for Christmas, there is always pay-per-click: * http://overture.com * http://www.google.com * http://www.findwhat.com/ and pay-for-inclusion: * http://positiontech.com/directsubmit.htm (Inktomi & fast) * http://www.altavista.com/web/express_incl * http://ask.ineedhits.com/ (Ask.com and Teoma.com) if you got the budget: * http://www.yahoo.com/ * http://www.looksmart.com/ Please have safe and Happy Thanksgiving! - The Editor [ Back to Contents ] _____________________________ 2- Feature Article _____________________________ Going Long--Determining the Appropriate Length for Your Web Copy - By Keller Flynn So, you're ready to begin filling all that empty space on your website with the words that will motivate your prospects to buy. But before you start, you must consider one crucial question: What is the appropriate length for your web copy? First of all, consider the facts: 1. Long copy is proven to outsell short copy 2. People don't like to read long copy You might have noticed that these two facts present contradictory information. Which one is true? Both of them. People don't like to read long copy about things they aren't truly interested in buying. If your prospect is actually interested in what you offer, he/she will want all the details. If your copy geared toward generating leads, then you don't need to pack your copy with details. You should highlight only the main selling points. The number of features and benefits a product or service has is also a determining factor in length of copy. If the product or service you are writing about is chock full of benefits and features that your prospects will be interested in, then your copy should be longer to highlight as many as possible. If your product is something simple that doesn't have an excess of selling qualities, stick to shorter copy. Don't try to fluff it up to make it longer. Keep the length appropriate to the amount of sellable features. Length of copy also depends on your audience. Some customers don't need a lot of information to motivate their purchase. Others want to know it all and don't mind reading a lot of text. For instance, when Playboy was marketing their book club, they tested out different sales copy lengths, from one page to twelve pages. Their customers preferred the longer copy, which is not surprising as anyone who wants to join a book club doesn't mind reading. If you want to cater to both types of audiences with the length of your web copy, include a one page sales letter on the home page (keep paragraphs short and to the point) and delve into more features and benefits on the features page. However, you may lose some prospects who want it all on the first page and don't want to wait for another page to load. Some people are still on 56k, you know. So if you want to avoid losing those prospects, put a long sales letter on your front page, but be sure to break it up with plenty of headings and subheadings so the reader doesn't get lost in a sea of copy. In short, your web copy, or any sales copy for that matter, should contain just enough information to convince the greatest number of prospects to take the next step. ----------------------------------------------------------------- Keller Flynn writes sales making sales letters at DrNunley's http://WhizLetter.com Get your 900 word sizzling sales letter for print, email, or your web site for a great low price. We'll have it in your hands within a few days. See more of Keller's services on http://www.flashmarketing.com/copy/. Reach Keller at keller@WhizLetter.com or 801-328-9006. ----------------------------------------------------------------- [ Back to Contents ] _____________________________ 3- Announcing _____________________________ Website design and hosting FlashMarketing is getting into the website design and hosting business. We haven't posted a fee schedule yet. We want to build a portfolio and earn some good testimonials. A friend of mine that became quite successful once told me, "You can't charge for the amount of time it takes you to do a new project. You will profit when you can do the same task quickly in the future." If you are interested in a website let me know. I will make you a great deal. You are not obligated. sales@flashmarketing.com Hosting and design [ Back to Contents ] _____________________________ 4- Doctor's Advice _____________________________ Get Referral Businesses Many businesses have the misconception that if you do a good job with your product or services, the referrals will come automatically. This may happen sometimes, but not usually. Self-sustaining businesses are the result of a constant effort to get referrals. Your most reliable source of business is the clients you have now. They can get the word out about why someone should buy what you have to offer more effectively than any other form of advertising You can't directly control the negative or positive things people say about you, but you can help. Here are some ways to make sure you have consistent customer referrals. *Make sure that every experience customers have with your business is positive. You can accomplish this by remembering the phrase "the customer's always right." Always provide the best quality of service you can. And make sure that you are willing to accept full responsibility if anything goes wrong on your end. *Make customers happy! Putting forth a little extra effort will gradually produce amazing results. Remember that the more you give, the more you get. *Let your customers know you want referrals. Often, customers don't even realize that they can provide you with referrals. And even if they do, they won't do anything without some sign or request from you. Don't pressure or beg them, simply let your customers know how much referrals help your business. Never take referrals for granted! Your business may be on top and self-sustaining now, but you never know what might happen. Never lose sight of the fact that the customers are who keep you in business. Kevin writes your sales letter, web site copy, or autoresponder messages so they get response. He can write any style and on any subject. See Kevin's writing deals at: www.flashmarketing.com/copy/ [ Back to Contents ] _____________________________ 5- Useful Links _____________________________ *NEW* EZ Submissions.com - Like a web based TrafficSeeker Platinum http://ezsubmissions.com WebPosition Gold 2- Submitting your sites does no good if it's not good enough to be listed on the first couple of pages. Optimize it with: http://webposition-gold.com TrafficSeeker - Mega-Submitter - 799,000+ sites. http://trafficseeker-platinum.com MYSS! - The Internet Selling Manual (Bible) http://flashmarketing.com/myss.htm Dr. Nunley - Killer Copy - Never Underestimate the Power of Words http://flashmarketing.com/copy/ ScamFree Zone - "Internet Success Blueprint" - Highly Recommend. scamfreezone.com eBook: "How to Write and Publish your own eBook... in as little as 7 Days" [ Back to Contents ] _________________________________________________________________ If you decide you no longer want to receive this publication, send a blank email message to: unsubscribe@flashmarketing.com If you received this from an associate and you would like to subscribe just send a blank email message to: subscribe@flashmarketing.com You are hereby granted permission to publish this newsletter in its entirety. This includes forwarding it to your associates. If you just want to publish an article, you must also publish the resource information at the end of the article. Improve the Internet - Help a Newbie NEVER EVER respond to spam! Market a little *every day* ... it adds up! Thanks for reading! [ Back to Contents ] _________________________________________________________________ (c) Copyright 2002 All Rights Reserved FlashMarketing | Home | Company | Products | Security | Privacy | |
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