Expert Advice for Small Businesses
Resolutions for the New Millennium - Part One
As you launch into this very special new year, consider these resolutions. Taking action on any of these could transform your enterprise and your life.
Resolve to get wiredBusinesses of all shapes and sizes are flocking to the Internet, the fastest-growing communications medium in history. Use of the Internet and the World Wide Web can be a cost-effective addition to your arsenal of competitive weapons.
Don't wait. Resolve to get your enterprise in some form of ecommerce this year. Companies world- wide are finding out you can reduce marketing costs, increase revenues and improve service using the Internet. The world is moving fast. Plug into it today.
Resolve to expand your comfort zoneEach of us has our own personal comfort zone. Some would call it "a rut". Staying in your comfort zone can be very limiting. The world passes us by as we stagnate. If we are not learning, trying new things and growing, our jobs and businesses may be deteriorating.
Make a list of 50 things that, if you really were successful in doing them, you would be a better person or a better company. Things like give a speech (oh no!), write and publish an article, start an exercise program, meditate daily, teach a class, feed a homeless person, volunteer, climb a mountain, learn to play a new musical instrument, sign up for a dance class, try for that promotion, etc.
Then, from your list, choose one or two that you are willing to do within the next 90 days. Schedule those one or two new activities, then go for it. Afterward, choose one or two more and do it again. Make personal and professional growth a lifelong habit.
Resolve to get better clientsMost businesses take on any client who steps up with the money. Consider the cost to you for dealing with the people you serve. Have you ever noticed that some people make you feel good just to be around them? These are the people who give you energy when they are near you.
On the other hand, there are probably others you can think of who drain all the life out of you. Which clients would you rather have? You can surround yourself with people who are pleasant, easy to deal with, interesting and, oh yes, profitable. Get better clients. You deserve it.
Resolve to get organizedToo much going on?.... Not enough time?.... Sound familiar? How would you like to have more time for what YOU want to do? Resolve this year to plan your days, reduce interruptions, clean off your desk, say "No", make lists.
The benefits of getting more organized include being more effective at your work, having more positive control of your workstyle, saving time and money, improving your professional image with clients, bosses, etc. and taking control the stress.
Resolve to be a rainmakerI've seen many people who sat around waiting for rain. They would wait by the phone, hoping a prospective client would call or come to the business. Others, including some of the most successful, took positive action to "make it rain". These are the ones who made calls, ran ads, got out of the office to make their own contacts. Through their activity, these business professionals created opportunities for new business. More clients, more revenue, better client relationships and happier employees are just a few of the major advantages you'll realize when you take business-building action for your enterprise.
Gary Lockwood is Your Business Coach.
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